Editor-supplied production sample

From campaign copy to a usable poster asset

SE BUSCA
UNA PERSONA PARA TRABAJAR DE
LAVAPLATOS,
TIEMPO COMPLETO DE LUNES A VIERNES
9:00 AM A 4:00 PM

Comidas incluidas.
1400€–1900€ al mes.

Both variants preserve the same offer. The editor changed the hierarchy, colour treatment and placement of the supporting illustrations, then exported each poster as its own 11-second vertical video.

Bold blue Spanish dishwasher recruitment poster
Poster candidates

Three directions from the same copy

Spanish dishwasher recruitment poster with a gradient background and red text blocks

Creative A: colour blocks

Selected for video

The warm red blocks separate the main message from the blue-purple background. It feels energetic, but the role is buried inside a long sentence and takes longer to find.

Spanish dishwasher recruitment poster with bold black and red typography

Creative B: type first

Selected for video

The role, LAVAPLATOS, is isolated in red and the working hours receive their own red line. The hierarchy is easier to scan before reading every word.

Final delivery

Two independent video versions

Ready to publish

Colour-block version

A separate export made from Creative A, using the same campaign copy and voiceover.

Format
MP4
Ratio
9:16
Length
11 seconds
Ready to publish

Type-first version

A separate export made from Creative B, using the same campaign copy and voiceover.

Format
MP4
Ratio
9:16
Length
11 seconds

The source copy contains four decisions

A candidate needs to identify the role, decide whether the schedule works, notice a concrete benefit and understand the pay range. Those four decisions are more important than decorative motion.

The editor kept all four details in both versions. That gives the campaign two visual treatments without changing the employment offer between them.

Creative A uses containers to organize a long sentence

The first version places white copy inside stacked red panels. The contrast is strong, and the plates and cleaning illustrations establish the category before the viewer finishes reading.

Its weakness is hierarchy. The words describing the vacancy, including lavaplatos, carry similar visual weight. A viewer must read most of the sentence to identify the role.

Creative B makes the job title the visual anchor

The second version removes the containers and relies on large type. LAVAPLATOS appears in red, while the schedule is split into shorter lines and the hours receive a second accent.

At phone size, that creates a useful scan path: hiring message, role, work pattern, hours, then benefit and salary. The design is less decorative but faster to parse.

Why one poster can be enough for an 11-second video

Neither file needs a sequence of images to communicate the vacancy. Keeping one poster visible gives viewers time to reread the hours and salary while the voiceover carries the same message.

This format is practical for editors producing many local recruitment variants. It also makes testing cleaner: each export represents one poster treatment rather than a different edit, shot order and transition package.

A phone-size review checklist

  • Can the role be identified without reading the entire poster?
  • Are the schedule and hours visually separated?
  • Is the pay range written exactly as approved?
  • Do captions or platform controls cover the bottom benefit line?
  • Does the voiceover pronounce the role, numbers and currency naturally?
  • Does each exported variant preserve the same employment offer?

What we can and cannot conclude

The accompanying campaign report shows that creative performance differed, but it does not provide enough information to claim that typography alone caused the difference. Audience allocation, delivery dates, placement and the application experience may also have contributed.

The layouts are still useful first-hand production examples. They show how an editor made two testable assets from one approved message without inventing a new salary, schedule or benefit.

About the material

The posters, finished videos and campaign report were supplied by a working editor. Account identifiers have been omitted. PosterSpeak AI analyzed the visible creative decisions and preserved the original Spanish wording.

AI assisted with organizing the article. A human reviewed the source images, video duration, campaign figures and limitations before publication.